NUEN’s TET CAMPAIGN
Celebrate the TET holidays in style with a minimalist approach and focus on creating meaningful video content.
Embraces the themes of PEACE / JOY / LOVE as we capture memories and have fun with the very moment. In this campaign, we explored the joyfulness of a simple mindset and spread positivity in this festive season.
CLIENT: NUEN VN
CREATIVE/ART director: GIA NGUYEN/HAI VO
LEAD PHOTOGRAPHER: HAI VO
ADDITIONAL PHOTOGRAPHER: QUANG MINH
GRAPHIC DESIGNER: SI TRAN/NAM PHAM
VIDEOGRAPHERS: QUANG MINH/ANH GIANG
Producer: HAI VO
© NUEN 2022
SCOPE OF WORK
STRATEGY, PHOTOGRAPHY, VIDEOGRAPHY, PRODUCT, GRAPHIC DESIGN, PRINTING.
RIDE WITH JOY
On New Year's dawn, joy surges in me. I embrace the crisp air, rhythmic bike hum, and endless possibilities. Nature's colors enliven the world. My heart dances with boundless joy, alive and free.
RIDE WITH PEACE
As the New Year eve approached, before the streets glowed with fireworks. I hopped on my motorcycle and felt a rush.
The wind on my face, the freedom of the road, and the buzz of the city brought me peace.
This thrilling ride embodied the untamed spirit of the new year. Bring peace into new year and leave the stressful year behind.
RIDE WITH LOVE
Experience the thrill of riding a motorcycle, wind against your face, at the start of a new year. Open road brings endless possibilities, love ones by your side. Hearts pound in sync with the ride, embracing the unknown, ushering in freedom and love for the miles ahead.
THE RIDING BAE is a series we did occasionally, featuring the female rider community. This time with Minh Ha, a rider and tattoo artist from Da Lat celebrating Tet with NUEN’s outfit and the Triple.
THE LUCKY GIFT SET , we designed and produced a few limited items as souvenirs for this festive season.
