DUCATI “NU-ONE” : THE PROJECT THAT STARTED IT ALL
CLIENT: NUEN VN
CREATIVE/ART director: GIA NGUYEN
LEAD PHOTOGRAPHER: HAI VO
ADDITIONAL PHOTOGRAPHER: QUANG MINH
GRAPHIC DESIGNER: SI TRAN/NAM PHAM
VIDEOGRAPHERS: QUANG MINH
Producer: HAI VO
© NUEN 2021
SCOPE OF WORK
Art Direction, Motorcycle Design, Content Creation, Videography, Photography, Product Design.
NU-ONE is the project that started before NUEN was established in 2021 in Vietnam. The very first idea for this bike was born in Sweden along with the idea of the brand NUEN itself.
The bike was based on a 2016 Ducati Scrambler 800.
NU-ONE first appearance in the world’s biggest custom motorcycles website BIKE EXIF
“It’s (NU-ONE) a stellar first effort from this young crew. If their upcoming apparel line looks as good as this Ducati, they’ll be unstoppable.”
“Somebody just put themselves square in the middle of the map!! Beautiful work and great pictures! Need to spend a lot more time lookin’ at this one. Don’t care what’s it called, I wanna ride it!”
“Even the wheelstand is cool. No detail left untouched
”
THE DESIGN
The project started with a couple of sketches and quickly moved to 3D for details, with the blue color of the brand.
Art Director Gia Nguyen, the founder of NUEN, is also a veteran designer in the entertainment world with many AAA projects under his belt including Star Trek and Battle Angel Alita.
THE (SHORT…BUT NOT SO SHORT) PROCESS
Some process photos that spaned between 3-4 months due to Covid19 lockdowns. We’re so glad to make it finally before the opening of NUEN flagship store in December 2021.
We also made a fun little stop-motion video. The bike was later assembled at a local custom workshop, ChuchaShed. They are some of the best mechanics and technicians in town.
FINAL RESULT
Gia Nguyen designed a helmet of his own, based on a Ruby Castel, that match the bike and create a nice visual while riding!
THE LIMITED EDITION
NUEN produced a very limited series of merchandise following the success of NU-ONE, T-shirt, poster, enamel pins, a high quality cap, you name it!
THE VIDEO PRODUCTION
Our team also made short videos for using on social media platform.
And some serious ones as well…
A RACING SPIRIT INSIDE A STREET BIKE
We brought Nu-One to Dai Nam race course in collaboration with the RedRum Racing team for some photoshoots of the bike in its environment!
Ready to talk? Let us know what you have in mind down here or feel free to reach out to us at RIDE@NUEN.VN