NU-E: THE SOUND OF SILENCE
CLIENT: NUEN VN
CREATIVE/ART director: GIA NGUYEN/HAI VO
LEAD PHOTOGRAPHER: HAI VO
ADDITIONAL PHOTOGRAPHER: LONG MAI
VIDEOGRAPHERS: 5MOTION/DUY TRINH/ANH GIANG
GRAPHIC DESIGNER: SI TRAN/NAM PHAM
Producer: HAI VO
© NUEN 2022
SCOPE OF WORK
Art Direction, Motorcycle Design, Content Creation, Videography, Photography, Product Design.
In 2022, NUEN CREATIVE embarked on a groundbreaking project to revolutionize urban commuting with the launch of their electric motorcycle, Nu-e. Designed with a modern and minimalist aesthetic. Envisioned as the perfect solution for urban dwellers seeking an eco-friendly alternative, Nu-e boasts a sleek and streamlined design that effortlessly blends style and functionality.
This project eventually led to the start of NUEN MOTO, the first premium electric motorcycle company in Vietnam.
NU-E first appearance in the world’s biggest custom motorcycles website BIKE EXIF
“This is gorgeous! This is what a street e-bike should look like! If you are the future then, for Pete’s sake, look like the future. I’m curious what version of this will make it to production.”
“Now that is tasty, very tasty. Great original style and no fake tank either. Add some lights and instrumentation and I’m in.”
SOME PROCESS SHOTS
The bike was designed in 3D and then brought to 3D CAD for fabrication drawing. Our Art Director made a quick sketch that defined the look and language of the bike before everything started.
The bike took about 9 months to design and build. Using many advanced manufacturing process such as 3D printing and machined milling.
FINAL RESULT
HELMET DESIGN
This bike also come with a custom helmet as for every other bikes NUEN built. A custom design based on the BELL Eliminator with a unique graphic and color scheme that matches the bike.
SOCIAL VIDEO PRODUCTION
Here are some examples of the videos we created for social use, mostly vertical and fun with catchy music.
“SOUND OF SILENCE” CAMPAIGN
Experience the captivating "SOUND OF SILENCE" video. It showcases the power of silence in an electric bike, enhancing the rider's connection with nature. The video combines beautiful visuals and storytelling to capture the tranquility of gliding through nature on an electric bike. It highlights the harmony between man and the environment, immersing viewers in the breathtaking landscape. Prepare to be amazed by the profound experience that awaits you. Watch the "SOUND OF SILENCE" video and discover adventure and serenity in the world of electric biking.
The photoshoot we did for this campaign with our NU-E
Another photoshoot for this campaign, but with an urban setting.
Ready to talk? Let us know what you have in mind down here or feel free to reach out to us at RIDE@NUEN.VN