NUEN NOIR - A Creative Agency for motorcycle culture
In the beginning, NUEN started as a motorcycle lifestyle and fashion brand with a forward-looking mindset, and we know well how to make things look stylish with effective production and how to keep our content constantly fresh.
Now as a creative agency, we once again bring our expertise in creative content for motorcycles and connecting communities in the automotive world. We understand that gaining new customers require a lot more than just advertising in this new age and the changing tide of creative digital content makes things get outdated really fast.
We are housed in a creative space that acts as a hub - connecting artists, innovators, industry insiders, and brands around a shared passion for contemporary motorcycle culture.
“NUEN is simply wonderful. Love the brand, the clothes, their style and their people. ”
Our process is relatively simple: everything starts with an idea, that creates a story worth spreading and resonates inside our communities. From that, we create anything, from branded series, media production, or a whole campaign that runs right inside the target groups,… to creating daily content and stories for social media, and even re-design your motorcycles to tell a better story (sometime)!
“NUEN has seen the future and they’re firmly ahead of it.”
We worked and partnered with a number of brands and clients, from Revzone Yamaha to the Redrum Racing team, and lately Vietnam Drift Club to name a few.
Some high-profile international brands including Bandit9 and Aprilia, have trusted us on our collaborative projects to give their vehicles a fresh new look on social media.
“We’re very particular about who we collaborate with. A lot of elements need to line up: aesthetic, philosophy, vision, goals, timing. With NUEN, the stars certainly did align.”
Key members
GIA NGUYEN
Besides being a motorcycle enthusiast, Gia is a well-known Concept Designer and Art Director in the entertainment industry with 11 years of designing stuff for titles like Star Trek and Battle Angel: Alita, and with his team in Sweden for 04 years.
Now Gia is connecting the dots with his love for motorcycles and crafting cool stuff. In 2021, NUEN RIDING GEAR & APPAREL was established in Saigon, Vietnam.
Recently, Gia and his co-founders started NUEN MOTO, a premium electric motorcycle company, first in Vietnam!
Say hi to Gia at gia@nuen.vn
HAI VO
Coming from the world of Interior Design, Hai was a senior designer working for major clients including Marriott and Sheraton in Europe.
She also has a passion for photography and fashion which she brought back to Vietnam, and co-founded NUEN, as a creative hub for like-minded people.
Say hi to Hai at hai@nuen.vn