THE PROJECT
We brought together talented professionals from the racing and design, to work together towards one goal - creating outstanding and high-quality racing helmet for the racer.
We’ve seen projects like this in the F1 world and MotoGP, but this one is the first of its kind in Vietnam and set an important milestone for us.
But we don't just focus on the outcome, oh no! We believe that the journey is just as important, and strive to make the design process a fun and enjoyable experience for everyone involved. We are committed to delivering a professional service that not only meets, but exceeds expectations and showcases the power of collaboration in the world of design and racing.
Here are the two projects we did in 2022, using top-of-the-line Arai racing helmets, and top-of-the-line designers from NUEN.
CLIENT: REDRUM RACING/VIETNAM DRIFT CLUB
CREATIVE/ART director: GIA NGUYEN/HAI VO
LEAD PHOTOGRAPHER: HAI VO
ADDITIONAL PHOTOGRAPHER: QUANG MINH
GRAPHIC DESIGNER: SI TRAN/NAM PHAM
VIDEOGRAPHERS: QUANG MINH
Producer: HAI VO
© NUEN 2022
SCOPE OF WORK
Art Direction, HELMET Design, Content Creation, Videography, Photography.
NUEN x REDRUM RACING
DESIGN SKETCHES
We did a series of design sketches, showing many options for the team princical to choose from. Redrum is race team
We were working together with Redrum Racing principal, Dice Ikeda, who is a veteran racer and racing coach, who also happen to be a great engineer, designed and tuning his team motorcycles.
“We got a 2nd place podium today. Thank you for your support and new helmet! Let’s feel the real race!”
DELIVERY
We were thrilled with the result and can’t wait to show what our team come up with to RedRum.
THE RACE!
The helmet has been put to good use on the track at the DID championship. We had a lot of fun watching the racers performed, the Nu-one was also brought to the race to show support from NUEN.
NUEN x VIETNAM DRIFT CLUB
Who doesn’t love the thrill of watching a drifter in his race car! Tong Dong Khue is a famous drifter and the first one who actually competed in international drift competitions.
We love to collaborate with Khue and his team at VDC on this project.
DESIGN SKETCHES
FINAL DESIGN
It went really well with the drift car design.
DETAIL SHOTS OF THE FINAL HELMET
